4u2 Messenger application tailors broadcaster offering to individual users and brings it to them via channels that audiences already use. It provides a fully automated workflow for the distribution of a personalized selection of videos via personal messaging applications such as Facebook Messenger or Telegram. This allows media organisations to push their content directly into the information stream of their audiences.
Without any editorial intervention, 4u2 Messenger curates and distributes video content based on its relevance at a particular moment in time for each individual user. Over time it also learns the optimal time to send out the videos for each individual user based on their past behaviour, offering a unique experience to each user.
Read more about this solution here.
- Date May 12, 2020
- Tags Personalisation, Video