With more and more content being created and published online, broadcasters find themselves competing for audience attention with various media organisations and amateur content creators. The emergence of digital technology caused a revolution in the media world, allowing everyone to capture and broadcast new stories at any time. News are no longer constricted to an evening news programme – they are being delivered 24/7 from all corners of the world.
To stay relevant in this competitive digital landscape, broadcasters and media archives need smart solutions that can help them create topical and engaging content and respond to news stories in the media at the right time.
Topics Compass is a visual dashboard that allows users to navigate news stories in the digital media and analyse them to identify topics that are attracting public discourse. The dashboard collects data from a wide range of online sources and enables users to track media stories and online discussions in real time as well as monitor and predict their future popularity. This capability of monitoring news discourse as close as an hour empowers broadcasters and media archives to adapt to the changing digital media landscape and maintain their role as providers of reliable, diverse and engaging content.
During the build up to the Summer Olympics 2020 in Tokyo, a public broadcaster in Germany wants to regularly publish content related to the event and engage in the public discussions around it. The Topics Compass dashboard allows their editorial team to track German and international media discourse about the topic coming from official news agencies as well as information published by individual citizens on blogs and social media platforms. The broadcaster can analyse all the data using various visualisations – use a tag cloud to discover the most relevant keywords and the sentiment attached to them, inspect specific persons, locations and organisations mentioned in the data and delve deeper into the context surrounding each story using the keyword graph.
The trend chart visualises the popularity of this topic at any given time and distills keywords and narratives that are attracting audience attention. The real-time analysis enables the broadcaster to jump into the public discussions at the right time ensuring that they use the momentum to report on stories that are relevant at the moment. The chart also allows the broadcaster to monitor the future popularity of specific keywords related to the topic. Using this, the team can efficiently plan their editorial activities for the upcoming weeks and create new content that will have high impact with their audiences.
To personalise the dashboard, the broadcasters integrates metadata from their archival collection into the dashboard. In this way, the team can discover online discussions that are related to their content and find opportunities to republish this content online at the right time. This ensures that the broadcaster is getting more value from their content and is actively responding and shaping the public discourse.