With more and more content being created and published online, broadcasters find themselves competing for audiences with various media organisations and amateur content creators. The loss of audiences is dire for broadcasters – lower revenues make it harder to produce quality content, which in turn make it harder to maintain these audiences engaged. If broadcasters want to stay relevant in this competative digital landscape, they need smart solutions that can help them attract and maintain audiencies with trending content distributed across multiple channels.
Topics Compass scenario enables broadcasters to navigate the digital media landscape and identify trending topics to be convered in new or repurposed content that will result in higher reach and impact. Data analytics and visualisations allow media professionals to monitor, listen and predict trends across the digital media vectors and find topics relevant to their audiences.