ReTV: Re-inventing TV for the Interactive Age

The Trans Vector Platform enables broadcasters, aggregators and OTT re-broadcasters to (1) gain insights in the utility of the different vectors, (2) measure their success on each vector and for different content types, (3) converge the content strategy for re-purposed programs and targeted advertisements across all vectors and content types. As such, the TVP will provide the next-generation publishing support system to broadcasters. In order to clarify and evaluate the impact on the professional media industries, and to assess the impact on end users, two use cases are identified that cover both ends of the media publishing and consumption chain. They will be validated in lab conditions and technologies demonstrated in industrially relevant environments.

Use Cases

  • Use Case 1: Engagement Monitoring for Content Owners
    Providing benefit to content owners by adapting and re-purposing existing content, publishing it to the right viewers on the right vector at the right time and by tracking and visualizing the resulting viewer engagement.
  • Use Case 2: Content and Ad Personalisation for Consumers
    Providing benefit to viewers by monitoring their engagement with content (e.g. commenting, likes, accessing related content) and offering, on the same and complementary channels, re-purposed (summarized, adapted), enhanced (linked with other content of interest) and recommended (aligned to their topics of interest, including targeted advertising) content.
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