ReTV: Re-inventing TV for the Interactive Age

Use Case 2: Content and Ad Personalisation for Consumers

Providing benefit to viewers by monitoring their engagement with content (e.g. commenting, likes, accessing related content) and offering, on the same and complementary channels, re-purposed (summarized, adapted), enhanced (linked with other content of interest) and recommended (aligned to their topics of interest, including targeted advertising) content.

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