ReTV: Re-inventing TV for the Interactive Age

Project Summary

ReTV is an EU funded H2020 research and innovation project started in January 2018 and will go through end of 2020.

The overall concept underpinning the ReTV project is meeting the demands of the next generation European media market. For this we define an ambitious yet achievable set of research actions, that will form the basis of the Trans-Vector Platform (TVP) for the European media industry, whether broadcasters, aggregators or OTT re-broadcasters. After the publication of (annotated) content on different vectors, the TVP measures and analyzes audiences and their interaction with the TV content (i.e. TV programs, advertising, related assets such as Web page summaries, social media mentions) across all channels (i.e. media vectors, such as traditional linear TV, VoD websites, a broadcaster’s own website, social web channels, and so on).

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